導讀
昊展茶業(yè)定位為“快樂的普洱服務平臺”。其普洱茶每天聆聽音樂30000秒！在美妙樂曲中快樂成長。旗下“老同志綠色方圓”品牌，更是在弘揚中國茶文化的道路上砥礪前行。
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當今，品牌已經漸漸成為主流趨勢，在這個萬事萬物都講究品牌的時代，大多數茶葉商都還在以農產品的形式和思維連系消費終端。而昊展茶業(yè)，在品牌建設和渠道服務方面，一直走在自己的步伐中…
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▲老同志普洱茶交易平臺
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昊展茶業(yè)源自1920年，于2004年結緣鄒炳良、盧國齡導師，2005年與海灣老同志達成戰(zhàn)略合作伙伴關系，2006年正式注冊“綠色方圓”商標，2007年成立“老同志普洱茶交易平臺”。
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2018年，昊展茶業(yè)更是花心思，投入在品牌建設和渠道拓展上。
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▼
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現在消費者不是盲目的選擇山頭和工藝，在面對更大更廣的消費人群上，產品第一個應該是要有品質，第二個是要有審美。
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品質方面，昊展茶業(yè)在讓其茶葉倉儲更專業(yè)化，茶葉加工工藝更質量化；審美方面，昊展茶業(yè)對其產品包裝也做了大量功夫，讓產品視覺和品飲效果更具備吸引力。
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▲新品女兒青海報圖效果
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除了產品本身，產品定位也是重要一塊。茶葉本來有其不同的表現形式，一是投資功能，二是品飲功能。對于現在消費者的追求不同，更多消費者開始注重茶葉的品飲功能。
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能融入生活的，都是筆無形的財富。一些品牌在極致追求茶葉投資功能上越走越極端，昊展茶業(yè)則在“茶葉是種生活方式”上越做越開心。昊展的普洱茶，每天都聆聽著音樂，是在美妙樂曲中快樂成長的專業(yè)普洱茶。
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▲飄蕩著悅耳音樂的昊展茶倉
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▲茶葉專業(yè)審評
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▲茶友江邊品昊展茶
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渠道拓展上，昊展茶業(yè)找到了一條條新的符合其發(fā)展的渠道服務。近日昊展團隊相繼親身走遍我國各大城市及國外，進入迪拜以及俄羅斯。
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▲為更好地了解、開拓國外茶葉市場，加強與俄羅斯等國家同行的溝通交流與合作，進一步落實“一?帶一路”發(fā)展戰(zhàn)略。昊展茶業(yè)一行共14人于9月7日至15日，赴迪拜/俄羅斯進行茶經貿、市場及文化考察。
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▲俄羅斯作為歐洲的文化腹地之一，具有較高的人文素養(yǎng)，注重生活品質的提升，俄羅斯經濟正在逐步恢復之中。俄羅斯茶葉市場容量很大、發(fā)展空間很大。中國茶，走出去，今天是起點，明天前景無限！悅享無界！
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另一邊對接互聯網，傳統(tǒng)與網絡相結合。昊展茶業(yè)8月在線上推廣派發(fā)產品電子卡10000張，分布在廣州、東莞、哈爾濱、長沙等全國城市，反應良好。
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昊展茶業(yè)，正像一頭威風凜凜的雄獅，在其品牌建設和渠道拓展上，踏遍了全國，走出了中國。
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編輯 /?茶資訊小皮
2018年12月5日，中國茶葉流通協會會長王慶、秘書長梅宇、常務副秘書長朱仲海和協會團隊一行8人專程來到中國茶葉流通協會常務理事單位昊展茶業(yè)考察調研。昊展創(chuàng)始人吳世海陪同講解，并對考察組一行的到來表示深切的歡迎和感謝。
On December 5, 2018, WANG Qing – president of China Tea Marketing Association, MEI Yu – secretary general, ZHU Zhonghai – executive deputy secretary general, and other five association members came to Haozhan Tea – standing director unit of China Tea Marketing Association for investigation and survey. WU Shihai – founder of Haozhan accompanied and explained for them, extended warm welcome and gratitude for the investigation group.
隨后，考察組一行在昊展創(chuàng)始人吳世海的陪同下觀參了昊展博物館、昊展專業(yè)普洱茶倉。參觀期間，雙方就2019創(chuàng)新中國茶進行深入的交流和探討，并一起欣賞了三道陳年普洱茶……
Afterwards, under the company of WU Shihai, the investigation group visited Haozhan Museum and professional Pu’er tea warehouse of Haozhan. Haozhan people made thorough communication and discussion with president WANG Qing, enjoyed three kinds of aged Pu’er tea together……
參觀昊展博物館
Visit Haozhan Museum
99克普洱標準介紹
Standard introduction of 99g Pu'er
參觀昊展茶倉
Visit Haozhan tea warehouse
昊展創(chuàng)始人吳世海向大家介紹了昊展源自1920悠久的歷史、服務地圖和企業(yè)發(fā)展情況。王慶會長對昊展服務地圖給予了充分的肯定和高度的評價。
WU Shihai introduced long history of Haozhan stemming from 1920, service map and development situation for all. President WANG Qing highly affirmed and evaluated Haozhan map.
審評歷年金磚
Review gold brick over the years
當晚從8點到深夜11點多，相聚3個多小時，一起審評了2011-2018年金磚，品賞了2004年班章、文革生磚、88熟餅。同時，就國內外茶業(yè)市場，雙方進行了深入交談，王慶會長為昊展茶業(yè)提供了很多的寶貴建議，昊展人對此深表感謝。
Gathering for over 3 hours from 8:00 p.m. to 11:00 p.m., they reviewed gold brick in 2011-2018, appreciated 2004 Banzhan, raw brick during cultural revolution and 88 ripe cake. Besides, they deeply communicated about domestic and foreign tea market, and president WANG Qing provided many precious suggestions for Haozhan Tea, which made Haozhan people full of gratitude.
欣賞三道陳年普洱茶
Enjoyed three kinds of aged Pu’er tea
中國茶葉流通協會會長王慶為吳世海頒發(fā)常務理事證書
WANG Qing – president of China Tea Marketing Association issued standing director certificate for WU Shihai
大合影
Group photo
此次中國茶葉流通協會一行蒞臨指導充分體現了協會對成員單位的關心與愛護，對昊展茶業(yè)的發(fā)展給予肯定與支持。在此感謝中國茶葉流通協會的大力肯定和支持。在未來，昊展茶業(yè)將持續(xù)為中國茶文化的發(fā)展而全力以赴。
The guidance by group members of China Tea Marketing Association for this time fully showed the care for member unit, and they greatly affirmed and supported the development of Haozhan Tea. Haozhan people felt grateful for the full affirmation and support of China Tea Marketing Association. In future, Haozhan Tea will continuously strive for the development of Chinese tea culture.
導讀:身為一名紫金人，你一定想不到，紫金原來是產茶大縣！因此，紫金人都愛喝茶，為了滿足紫金人茶葉更全方位的需求，河源紫金首家老同志昊展專賣店即將盛大開業(yè)，此時正在全方位裝修、籌備中...敬請期待?。?！
As a purple gold person, you must have never imagined that purple gold was originally a tea-producing county! Therefore, Zijin people love tea, in order to meet the more comprehensive demand for Zijin tea, Heyuan Zijin's first old comrade Haozhan store will be grandly opened. At this time, it is being fully renovated and prepared. Please look forward to!!!
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據了解，茶在中國有悠久的歷史，茶自古以來就受到中國人的喜愛。在現代中國，喝茶是一種高調的生活享受，沏一壺茶，捧一本書，小資情調就油然而生。
但是茶葉的選購不是易事，要想得到好茶葉，需要掌握大量的知識等。茶葉的好壞，主要從色、香、味、形四個方面鑒別，但是對于普通飲茶之人，購買茶葉時，一般只能觀看干茶的外形和色澤，聞干香，使得判斷茶葉的品質更加不易。
因此專業(yè)的茶葉專賣店尤為重要！河源紫金老同志昊展專賣店普洱茶種類年份齊全，而且有禮盒裝茶葉，包裝精美，高端大氣，是饋贈朋友同事的佳品。
It is understood that tea has a long history in China. Tea has been loved by Chinese people since ancient times. In modern China, drinking tea is a high-profile enjoyment of life, making a pot of tea, holding a book, petty bourgeoisie sentiment arises spontaneously.
But choosing and purchasing tea is not easy. In order to get good tea, we need to master a lot of knowledge and so on. The quality of tea is mainly distinguished from four aspects: color, aroma, taste and shape. But for ordinary tea drinkers, when purchasing tea, they can only watch the appearance and color of dry tea and smell it, which makes it more difficult to judge the quality of tea.
Therefore, professional tea shops are particularly important! Pu'er Tea in Heyuan Zijin Old Comrade Haozhan Store has a complete range of years, and has gift boxed tea, beautifully packaged, high-end atmosphere. It is a good gift for friends and colleagues.
地址：河源市紫金縣城秋江中路江景豪庭01號商鋪
Address: No. 01 Jiangjinghaoting Shop, Qiujiang Middle Road, Zijin County, Heyuan City
鄒炳良、盧國齡倆位老同志把青春獻給了原國營勐海茶廠，1988年開發(fā)布朗和巴達兩個萬畝茶園，于1989年創(chuàng)建“大益”品牌。在勐海茶廠工作期間配制出來的優(yōu)良普洱茶產品有7542、7572、7532 、8582、7262等七子餅，都是普洱茶愛好者捧追茶品。
ZOU Bingliang and LU Guoling have devoted their youth to former state-owned Menghai Tea Factory. In 1988, they developed two tea gardens at 10,000 mu respectively in Bulang Mountain and Bada Mountain. In 1989, they established former TAETEA Group. During the work in Menghai Tea Factory, they have formulated excellent Pu’er tea, including CHI TSE BEENG such as 7542, 7572, 7532, 8582, 7262, all of which are deeply favored by Pu’er fans.
1997年1月鄒炳良、盧國齡倆老一起退休后擔任云南省茶葉公司顧問，云南省普洱茶認證中心首席專家顧問，1999年共同創(chuàng)辦海灣茶業(yè)，創(chuàng)立“老同志”品牌，一輩子為普洱茶事業(yè)默默耕耘！
In Jan., 1997, ZOU Bingliang and LU Guoling retired together, acted as counselors of Yunnan Tea Company and chief expert advisors of Yunnan Authentication Center of Pu’er Tea. In 1999, they jointly established Haiwan Tea and established “Old Comrade” Brand. They always devote themselves to the career of Pu’er tea!
源自1920年的昊展茶業(yè)，由廣寧縣江屯義和茶行第四代傳人——吳世海先生創(chuàng)立。昊展茶業(yè)以珠海為中心，構建了涵蓋昊展博物館、昊展普洱茶倉、昊展網絡運營中心、昊展茶學堂、昊展茶莊園和北京、上海、廣州三大服務中心等機構全產業(yè)生態(tài)鏈的昊展服務地圖，業(yè)務遍布全國，響應國家一帶一路積極拓展全球市場。
Being originated in 1920, Haozhan Tea is founded by Mr. WU Shihai – the fourth generation of YIHE Tea House in Jiangtun, Guangning.In extraordinary times, with Zhuhai being the center, Haozhan Tea constructs Haozhan model of industrial?ecologic chain, including Haozhan Museum, Haozhan Pu’er tea warehouse, Haozhan network operation center, Haozhan tea school, Haozhan tea manor, three service centers in Beijing, Shanghai and Guangzhou, etc. With business around the whole nation, Haozhan responses “One Belt and One Road”?policy of nation to actively expand global market.?
看視頻...了解茶葉世家
Watch videos... learn about the tea family
專業(yè)普洱茶倉
Professional Pu'er Tea Warehouse
藏之有道
Rational collection
品質標準拼配
歷史茶品見證
專業(yè)普洱茶倉
良性市場流通
Blending quality standards
History witness of tea quality
Professional Pu’er tea warehouse
Benign market circulation?
防潮防曬 謹防異味
紙箱封存 原件更佳
離地離墻 適時關窗
適度抽濕 滿倉可免
Damp-proof and sun-proof,?
prevent odor
Storage in carton,?
reserve original taste
Away from floor and wall,?
close windows timely
Dehumidify properly,?
exempt for full storage
傳承系列茶品
Inheritance Series Tea Products
2019昊展創(chuàng)新茶品：99克普洱標準喜餅
Haozhan Tea Products at Exhibition 2019: 99 grams Pu'er Standard Happy Cake
2019昊展創(chuàng)新茶品：99克普洱標準福餅
Haozhan Tea Products: 99 grams Pu'er Standard Fukui Cake
茶是個好東西
茶，其一是“柴米油鹽醬醋茶”，它存在的使命就是被喝掉品飲，被物質。
茶，其二是“琴棋書畫詩酒茶”，它存在的使命就是被珍藏享受，被精神。
Tea, one of them is just "Chai-mi oil, salt, soy sauce and vinegar tea". Its mission is to be drunk, drinked and substanced.
Tea, secondly, is only "Qinqi, calligraphy, painting, poetry and wine tea", its mission is to be treasured, enjoyed and spiritual.?
Pu'er Tea is the Art of Time Precipitation
在茶葉界，人們把綠茶比喻為不知愁滋味的輕狂少年，把紅茶比喻為艷光四射的俊俏舞娘，將烏龍茶比喻為風姿綽約的成熟貴婦，將鐵觀音比喻為剛毅果決的俠士。對于云南普洱茶，人們稱之為猶如歷經無數歲月的睿智智者。
In tea circle, people always compare green tea to be frivolous juvenile not understanding sorrow taste, black tea as charming dancing diva radiating brilliant light, oolong as mature lady charming in manner, Tie Guanyin as resolute and daring chivalrous person. As for Pu’er tea in Yunnan, people call it as wise man experiencing countless time and tide.
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在茶人的眼中，普洱茶是攝取天地之正氣，吸收日月之精華！積歲月之磨練，得自然之造化始成的茶中圣品。它得益于時光的沉淀，受惠于歲月的洗禮。
In the eyes of tea people, Pu’er tea absorbs the goodness of heaven and earth as well as the essence of sun and moon! With time and tide, it’s the best among tea. It benefits from the sediment of time and baptism of tide.
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從這個角度來說，好的普洱茶，可堪稱為是時間“沉淀的藝術”，而非速成時代的產品。
From this perspective, superior Pu’er tea can be said to be “sedimentary art”?of time instead of product in fast-pace era.
普洱茶在制作完成以后，有一個“后發(fā)酵”的過程。對普洱茶有所了解的人都知道，普洱茶在純自然狀態(tài)下的“后發(fā)酵”相當緩慢。十幾年，甚至幾十年，新制的普洱茶才能完成其脫胎換骨的改造，從而消除其雜味、澀味，而存留下陳香、桂香、樟香以及蘭香。
After the production of Pu’er tea, there is an “after-fermentation”?process. Those understanding Pu’er tea know that “after-fermentation”?under purely natural state is very slow. Newly produced Pu’er tea requires a dozen years and even several decades to thoroughly remould, eliminate foreign flavor and astringent, thus reserving aroma, cinnamon, camphor aroma and orchid fragrance.
因此，每一餅彌漫著歲月芳香的普洱茶，都可稱得上是“上帝之手”創(chuàng)造的藝術。從這一點上看，普洱茶更像美酒，有著越老越香的特性。
Consequently, every cake of Pu’er tea with the fragrance of time and tide can be called as art created by “hand of god”. From this point, Pu’er tea seems more like good wine and it will be more aromatic with time.?
女兒青的芬芳、越陳越香的厚重、老茶熬煮的棗香、銀餅的花香，紛至沓來，遠涉而至，相伴而行，香氣悠遠、濃郁，幽香…甚至連杯壁都為香氣所彌漫繚繞，令人不忍放下手中杯。
The fragrance of daughter's green, the more aged the more fragrant, the older the tea boiled jujube fragrance, silver cake fragrance, come in succession, far away, accompanied by the line, the fragrance is distant, rich, fragrant uuuuuuuuuuu Even the cup wall is filled with fragrance, and it is hard to bear the cup.
