肯尼亞茶葉委員會(huì)

據(jù)肯尼亞國(guó)家統(tǒng)計(jì)局?jǐn)?shù)據(jù)顯示，由于對(duì)主要市場(chǎng)的出口量增加，2024年上半年，肯尼亞茶葉出口額同比增長(zhǎng)18%。

  

肯尼亞是全球第三大茶葉生產(chǎn)國(guó)，但其大部分產(chǎn)品是商品級(jí)紅茶。2021年產(chǎn)量達(dá)到5.37億公斤，其中只有十分之一是傳統(tǒng)工藝加工的整葉片或碎葉茶。

Kenya is the third largest tea-producing country by volume, but most of its output is commodity-grade black tea. In 2021 volume reached 537 million kilos. Only a tenth of that total is orthodox processed whole and broken-leaf tea.

去年肯尼亞出口總量為5589.25億公斤。2021年茶葉出口額超過(guò)13.6億美元，占肯尼亞外匯收入的22%。主要出口市場(chǎng)是巴基斯坦、埃及、英國(guó)、蘇丹和阿聯(lián)酋?？夏醽唽?duì)美國(guó)的茶葉出口量增加至3,535噸。加拿大在2021年進(jìn)口了1,086噸肯尼亞茶葉。

Exports totaled 558,925 million kilos last year. In 2021 tea exports topped $1.36 billion (Ksh135 billion), which was 22% of Kenya’s foreign exchange earnings. The main export markets are Pakistan, Egypt, the United Kingdom, Sudan, and the UAE. Exports to the US are on the rise at 3,535 metric tons. Canada imported 1,086 metric tons of Kenyan tea in 2021.

肯尼亞茶葉出口占茶葉總產(chǎn)量的92%，國(guó)內(nèi)飲茶者消費(fèi)剩余的8%。

Tea exports account for 92% of total tea production. Domestic tea drinkers consume the remaining 8%.

十七家工廠獲得條形茶和特種茶的生產(chǎn)許可。東非大裂谷以西種植約3130萬(wàn)公斤茶葉，東非大裂谷以東種植1500萬(wàn)公斤茶葉(主要由小農(nóng)生產(chǎn)者種植)。

Seventeen factories are licensed to produce orthodox and specialty tea. Approximately 31.3 million kilos are grown west of the Great Rift Valley, and 15 million kilos are grown east of the rift (mainly by smallholders).

10月，威廉·魯托總統(tǒng)宣布，政府將在東貢昆都建造一座現(xiàn)代化的公共設(shè)施，用于加工和包裝茶葉。這個(gè)公私合營(yíng)企業(yè)將增加產(chǎn)品的價(jià)值，并擴(kuò)大條形紅茶的供應(yīng)量。

In October, President William Ruto announced that the government would construct a modern common-use facility in Dongo Kundu to process and package tea. The public-private venture will add value to commodity offerings and expand the availability of orthodox black tea.

同時(shí)，肯尼亞茶葉發(fā)展局(KTDA)要求政府提供8億肯尼亞先令(600萬(wàn)美元)，以擴(kuò)大其12家條形紅茶生產(chǎn)廠中10家工廠的生產(chǎn)線?？夏醽啿枞~發(fā)展局目前生產(chǎn)500萬(wàn)公斤的高價(jià)值特種茶。例如，白茶每公斤可帶來(lái)7000肯尼亞先令(58美元)。紫茶的拍賣(mài)價(jià)格為每公斤2400肯尼亞先令(20美元)，而 CTC紅茶的價(jià)格為每公斤 270 肯尼亞先令(2.25 美元)。

Simultaneously the Kenya Tea Development Agency (KTDA) asked the government for Ksh800 million ($6 million) to expand production lines at 10 of its 12 orthodox tea factories. KTDA currently produces five million kilos of high-value specialty tea. White teas, for example, bring as much as Ksh7000 ($58) per kilogram. Purple teas are auctioned for Ksh2400 ($20) per kilo compared to CTC (crush, tear, curl) teas that sell for Ksh270 ($2.25) per kilo.

肯尼亞在兩個(gè)市場(chǎng)看到了機(jī)會(huì)。首先，非洲新的自由貿(mào)易協(xié)定鼓勵(lì)鄰國(guó)購(gòu)買(mǎi)包裝茶以供國(guó)內(nèi)消費(fèi)?？夏醽喿罱蚣蛹{運(yùn)送了大量 Ketepa Pride品牌產(chǎn)品，這是《非洲大陸自由貿(mào)易協(xié)定》下的第一批貨物?？夏醽唽⒛β甯?、毛里求斯和突尼斯列為潛在的貿(mào)易伙伴。

Kenya sees opportunities in two markets. First, Africa’s new free agreement encourages neighboring countries to purchase packaged teas for domestic consumption. Kenya recently sent a large shipment of its Ketepa Pride national brand to Ghana, a first under the African Free Trade Continental Area (AFCFTA) pact. Kenya named Morocco, Mauritius, and Tunisia as potential trade partners.

擴(kuò)大條形茶葉生產(chǎn)也使肯尼亞能夠更有利地與斯里蘭卡競(jìng)爭(zhēng)，斯里蘭卡的優(yōu)質(zhì)錫蘭茶產(chǎn)量下降了20%。斯里蘭卡紅茶的售價(jià)是肯尼亞散裝紅茶價(jià)格的兩倍多。為了加快生產(chǎn)，肯尼亞茶葉發(fā)展局增加了補(bǔ)貼，將化肥成本從Ksh6000降低到Ksh3500，他們的目標(biāo)是每公噸 Ksh2,500到Ksh300。

Expanding orthodox production also enables Kenya to compete better with Sri Lanka, which has seen a 20% decline in the output of premium Ceylon teas. Sri Lanka black teas sell for more than double the price of bulk black teas from Kenya. To accelerate production, KTDA increased subsidies reducing the cost of fertilizer from Ksh6,000 to Ksh3,500 with a target of between Ksh2,500 and Ksh300 per metric ton.

肯尼亞茶葉委員會(huì)首席執(zhí)行官M(fèi)udida說(shuō)，肯尼亞茶葉委員會(huì)正在與政府或非政府機(jī)構(gòu)合作，為了發(fā)展和增強(qiáng)肯尼亞茶葉品牌。她說(shuō)，“我們的目標(biāo)是讓全球茶葉消費(fèi)者能夠區(qū)分肯尼亞茶葉品牌，并將肯尼亞茶葉產(chǎn)品的品質(zhì)和來(lái)源聯(lián)系起來(lái)”。

Mudida says the Tea Board of Kenya is collaborating with state and non-state actors to develop and promote a strong Kenya tea brand. The goal is to “enable tea consumers globally to distinguish Kenya tea brands and associate Kenya tea products for their quality and authenticity,” she said.

Mudida寫(xiě)道，“肯尼亞并沒(méi)有放棄批量生產(chǎn)。我們希望澄清，政府政策是逐步提高茶葉價(jià)值以提高茶農(nóng)的收入。政府并沒(méi)有禁止大量銷(xiāo)售茶葉”。

Kenya is not abandoning bulk production, writes Mudida. “We wish to clarify that it is government policy to upscale tea value addition progressively to enhance tea growers’ earnings. The government has not banned the sale of tea in bulk” she said.

Mudida預(yù)計(jì)將獲得可觀的投資回報(bào)。她說(shuō)，“我們預(yù)計(jì)，通過(guò)這些激勵(lì)措施，肯尼亞茶產(chǎn)業(yè)可以創(chuàng)造約80000個(gè)新工作崗位，并大幅增加年度行業(yè)回報(bào)?！?/p>

Mudida anticipates a solid return on investment.

“We project that through these incentives, Kenya’s tea industry could generate about 80,000 new jobs and increase annual industry returns substantially,” she said

來(lái)源：中國(guó)茶葉流通協(xié)會(huì)

如涉及版權(quán)問(wèn)題請(qǐng)聯(lián)系刪除

?“在滿是數(shù)據(jù)和人口信息的世界，如果你不具備遠(yuǎn)見(jiàn)卓識(shí)，不會(huì)利用統(tǒng)計(jì)數(shù)據(jù)，不高瞻遠(yuǎn)矚，你的競(jìng)爭(zhēng)對(duì)手將讓你無(wú)地自容?！保ò?kù)特拉.拉美西斯.阿頓諾西斯.西）(Akutra-Ramses Atenosis Cea)

2019年3月19日下午，國(guó)際茶葉委員會(huì)主席伊恩·吉布斯在“國(guó)際茶情趨勢(shì)和發(fā)展論壇”上作主旨發(fā)言

國(guó)際茶葉委員會(huì)（ITC）對(duì)產(chǎn)量、銷(xiāo)量、進(jìn)出口量等相關(guān)貿(mào)易數(shù)據(jù)進(jìn)行了核對(duì)，為從業(yè)人員和茶葉愛(ài)好者提供了寶貴的信息。ITC的數(shù)據(jù)信息來(lái)源于全球有60多個(gè)產(chǎn)茶國(guó)和超過(guò)195個(gè)飲茶國(guó)，這些信息對(duì)茶葉產(chǎn)量和營(yíng)銷(xiāo)策略的發(fā)展大有助益。

全球的茶葉產(chǎn)量持續(xù)攀升——2018年，全球茶業(yè)年產(chǎn)量接近600萬(wàn)公噸（5856414公噸），在20年內(nèi)翻了兩番，而2018年，全球茶產(chǎn)量增加了15.8萬(wàn)噸。假設(shè)所有人每天飲茶量相同，那么大家平均每天都會(huì)喝上一小杯，即理論上可滿足全球約780克/人的需求。

2018年的國(guó)際總產(chǎn)量相較于去年增長(zhǎng)了3%，在產(chǎn)量的提升上，中國(guó)和肯尼亞是主要驅(qū)動(dòng)力，兩國(guó)的茶葉產(chǎn)量分別增加了119588公噸（增幅5%）和53141公噸（增幅12%）。馬拉維也創(chuàng)造了2010年以來(lái)的第一份傲人成績(jī)，茶產(chǎn)量超過(guò)50000公噸，增幅11%（增加了5006公噸）?？夏醽喌牟枞~產(chǎn)量不僅破歷史最高記錄，相比2015年還增加了10萬(wàn)公噸。而印度、斯里蘭卡、越南、印度尼西亞的產(chǎn)量則在2018年出現(xiàn)略微下滑。

2018年肯尼亞產(chǎn)量同比大幅上漲，但17年的產(chǎn)量之于前年減少了3.3萬(wàn)噸，18年的產(chǎn)量?jī)H比16年高出2萬(wàn)噸（增幅4%）。在2010年肯尼亞創(chuàng)造了399006的量產(chǎn)高峰之后有5個(gè)年份（2013、2014、2016、2017、2018）的產(chǎn)量超過(guò)了40萬(wàn)噸，十年來(lái)的平均年產(chǎn)量達(dá)到41萬(wàn)噸。種植計(jì)劃的開(kāi)展推動(dòng)了產(chǎn)量攀升，2008-2017年期間，肯尼亞的茶田種植面積擴(kuò)張了將近50%。

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肯尼亞是世界上最大的茶葉出口國(guó)，所以此處重點(diǎn)提及了該國(guó)的產(chǎn)茶情況。2018年，國(guó)際茶葉出口量增加了3.5%，這是自2013年來(lái)達(dá)到的最高漲幅；國(guó)際總出口量在總產(chǎn)量中的占比較低，僅占31.6%（2017年占比31.4%，2016年占比32.3%，2013年占比37.2%）。中國(guó)的茶葉出口增量略高于產(chǎn)量增量；俄羅斯、英國(guó)、北美、非洲的進(jìn)口量全部下滑；一些獨(dú)聯(lián)體國(guó)家、其他歐洲國(guó)家、拉丁美洲和大洋洲的進(jìn)口量微增，引人注目；亞洲和茶葉主產(chǎn)區(qū)的進(jìn)口增量最大，2018年合計(jì)增量36000公噸。

拉丁美洲、非洲和歐洲大陸國(guó)家也渴望進(jìn)軍茶葉市場(chǎng)。法國(guó)及意大利的茶葉進(jìn)口量呈緩慢增長(zhǎng)狀態(tài)。兩國(guó)是傳統(tǒng)的咖啡國(guó)，茶葉進(jìn)口量的增長(zhǎng)表明，傳統(tǒng)飲茶國(guó)以外還大有市場(chǎng)。

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茶飲也面臨著巨大挑戰(zhàn)，要與咖啡、可可、軟飲、水和廣受歡迎的花草茶、加味飲品、甚至是酒精競(jìng)爭(zhēng)份額。單在墨西哥，非酒精飲料就包括玉米汁（atole）、香蒲瑞多（champurrado）、泉凈水（aguas frescas）、神之飲（tejate）等等。墨西哥的茶進(jìn)口量10年內(nèi)翻了4倍（2018年增幅近10%），年均銷(xiāo)量從1杯/人增加至4杯/人。但要同前文提及的全球年均銷(xiāo)量比（365杯/人），墨西哥還相差甚遠(yuǎn)。

為使產(chǎn)業(yè)鏈里的工作人員、尤其是生產(chǎn)上游的工作人員勞有所得，人們?cè)谶M(jìn)行茶葉貿(mào)易時(shí)都盡力抬高售價(jià)。非洲產(chǎn)量不斷上漲，不可避免地導(dǎo)致其產(chǎn)品在蒙巴薩和林貝拍賣(mài)會(huì)上競(jìng)為低價(jià)。2018年交易價(jià)格有所下跌，許多生產(chǎn)商的競(jìng)價(jià)僅在0.5美元/公斤到1美元/公斤之間，低于2017年的價(jià)格。降價(jià)原因主要取決于品質(zhì)和產(chǎn)地，價(jià)格的低迷狀態(tài)波及各地，許多國(guó)家都承受了20%-50%的價(jià)格降幅。銷(xiāo)售商及生產(chǎn)商圍繞在馬拉維推出的2020年計(jì)劃展開(kāi)討論，擬研究出一款能賣(mài)個(gè)好價(jià)的產(chǎn)品配方。由于2018年非洲的茶葉價(jià)格走低，人們對(duì)于研發(fā)解決方案的愿望也更佳迫切。

2018年印度的產(chǎn)茶量接近2017年水平，總體價(jià)格也與去年持平；但其在科倫坡拍賣(mài)所的產(chǎn)量實(shí)際略微下滑，整體價(jià)格低于2017年均價(jià)。

茶已經(jīng)滲透進(jìn)了中國(guó)的文化，其中特色茶的根基穩(wěn)固，從業(yè)者也能獲得豐厚的回報(bào)。西方國(guó)家對(duì)原產(chǎn)特色茶的需求不斷增加，愿意花高價(jià)享受好手藝、高質(zhì)量的茶，也越發(fā)有消費(fèi)者追尋茶盞背后的故事。

供求向來(lái)決定價(jià)格。許多人提倡減少供給、提高價(jià)格；也有相當(dāng)部分人認(rèn)為應(yīng)該把重點(diǎn)放在解決產(chǎn)量過(guò)剩的問(wèn)題上，我將在另一篇文章里圍繞這些問(wèn)題展開(kāi)詳述。

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本文對(duì)2018年的全球茶市場(chǎng)概況進(jìn)行了簡(jiǎn)述，文中言論僅代表個(gè)人觀點(diǎn)。國(guó)際茶葉委員會(huì)在統(tǒng)計(jì)年報(bào)和網(wǎng)站上定期更新的統(tǒng)計(jì)數(shù)據(jù)和周密分析，給人們帶來(lái)了世界茶行趨勢(shì)和發(fā)展機(jī)會(huì)的寶貴信息。無(wú)論是生產(chǎn)商還是營(yíng)銷(xiāo)商，這些戰(zhàn)略家、甚至行業(yè)興趣者都將其視為偉大飲品行業(yè)中一筆重要的財(cái)富。

愛(ài)德華.塔夫特（美國(guó)統(tǒng)計(jì)學(xué)家、耶魯大學(xué)政治、統(tǒng)計(jì)、計(jì)算機(jī)學(xué)榮譽(yù)教授）曾說(shuō)過(guò)，“如果你覺(jué)得數(shù)據(jù)索然無(wú)味，那一定是統(tǒng)計(jì)錯(cuò)了?！眹?guó)際茶葉委員會(huì)《統(tǒng)計(jì)年報(bào)》中的數(shù)據(jù)則一定是統(tǒng)計(jì)數(shù)據(jù)里的連城之璧！絕不要錯(cuò)過(guò)。

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THE INTERNATIONAL TEA MARKET

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“In a world with amazing amounts of statistics and demographics available, if you don't utilize foresight, statistics, demographics, projections and predictions the competition will.”(Akutra-Ramses Atenosis Cea)

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The International Tea Committee collates the statistics of the tea trade – the production, consumption, exports, imports etc. providing valuable information for everyone working in and interested in the trade. ?With over sixty countries producing tea, and people in over 195 countries drinking it the statistics collated by the ITC from across the world provide plenty of useful information to help to develop both production and marketing strategies.

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World tea production continues to grow - in 2018 it grew by over 158,000 MT. ?It has doubled in twenty years. ?The 2018 annual production of almost six million metric tons (5,856,414 MT) means that in theory there are approximately 780 grams available for each person in the world – assuming everyone drinks the same quantity – one weak cup of tea per day! ??

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The 2018 figure represents close to a 3% increase on 2017 production and can mainly be attributed to China and Kenya where crops increased by 119,588 MT (5%) and 53,141 MT (12%) respectively. ?Malawi also recorded a significant increase in production, up 11% (5,006 MT) producing over 50,000 MT - the first time since 2010. ?Kenya’s figure is particularly significant as it is not only their highest crop ever but it represents an increase of almost 100,000 MT on 2015’s production. ??India, Sri Lanka, Vietnam and Indonesia, however, all recorded slightly reduced crop figures in 2018.

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Although Kenya saw a significant increase on last year’s production it is important to note that production in 2017 was 33,000 MT down on 2016. ?Production in 2018 was therefore only 20,000 MT (4%) higher than that of 2016. ?Since 2010 when crop reached a high of 399,006 the Kenya crop figure has only been above 400,000 on five occasions (2013, 2014, 2016, 2017 and 2018) - the average production over the last ten years being 414,331 MT. ?This growth has been driven to a major degree by the planting programmes which have resulted in the area under tea in Kenya expanding by nearly 50% between 2008 and 2017. ??

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I have highlighted Kenya because they are the largest exporter of tea. ?In 2018 world exports of tea rose by about 3.5% the largest increase since 2013 but total world exports remain low at only 31.6% of total production (2017 – 31.4%; 2016 32.3%; 2013 – 37.2%). ?China’s exports increased by less than 10% of its increase in production. ?Imports into Russia, UK, North America, and Africa all fell. ?Small growth was evident in the other CIS countries, the rest of Europe, Latin America, and Oceania, while the largest increase in imports was in Asia and major Producing Counties who together imported an additional 36,000 MT in 2018.

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Latin America, Africa and the continent of Europe are exciting if challenging markets for tea. ?Imports to both France and Italy are rising slowly. ?The progress being made by tea in these two countries, traditional coffee countries, confirms that there are very real opportunities outside the established tea drinking countries. ?

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Tea faces huge competition for share of throat - from coffee, cocoa, soft drinks, water, all the increasingly popular herbal and flavoured infusions, as well as the alcoholic options. ?In Mexico you can add to this a long list of other non-alcoholic drinks including atole, champurrado, aguas frescas and tejate to name but a few. But in Mexico tea imports for consumption have quadrupled in ten years (rising nearly 10% in 2018) – average consumption has gone up from one cup per head per year to four cups, still a long way behind the 365 cups per head average for the world as mentioned above.

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In the tea trade we are all fighting to get higher prices so that everyone working across the trade, especially those working at the production end, will be better remunerated. ?The increase in production in Africa inevitably resulted in lower prices at Mombasa and Limbe auctions. ?Prices fell in 2018 with many producers receiving 0.50 US$ to 1 US$ less per kg than they earned in 2017. ?Falls between 20 – 50%, depending on quality and origin were widespread. ?In Malawi discussions are ongoing between buyers and producers over the Malawi 2020 programme to develop a formula that will result in better prices and with 2018 seeing lower prices across Africa there is perhaps greater urgency to find a solution. ?

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In India where crop levels remained close to 2017 levels, prices generally held. ?In Colombo on the other hand where crop levels actually fell slightly, prices were on average consistently lower than they were in 2017.

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In China, tea is embedded in your culture and as a result the speciality end is firmly established and so producers are well rewarded. ?In the west demand for Speciality teas from many origins is growing and for these teas people are willing to pay fair prices to the producers for their skills, the quality of tea and, increasingly, the story. ?

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Price will inevitably be determined by supply and demand and while there are many who advocate reductions in supply in order to raise prices there are equally persuasive arguments for more emphasis to be placed on increasing demand, a debate which needs to be discussed in detail in a separate essay.

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This article hopefully gives a brief overview of the World Tea Market in 2018. ?The views expressed are my own but close analysis of the figures collated by the ITC and published in their Annual Bulletin of Statistics, and updated regularly on their web site, gives subscribers an invaluable insight into trends and opportunities across the world – a vital tool for any serious strategist whether he/she be a producer or marketer or simply an interested consumer of our great beverage!!! ?

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Edward Tufte (an American statistician and professor emeritus of political science, statistics, and computer science at Yale University) once said: ?“If the statistics are boring, then you've got the wrong numbers.” ?The statistics in the International Tea Committee’s “Annual Bulletin of Statistics” are never boring!!! ?Don’t miss out.

(來(lái)源：茗邊智庫(kù)，本文選自《全球茶情報(bào)告（2019.3）》）